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    NORTH AMERICAN Newsline                                                   JULY 31, 2026    |  The Indian Eye 22

                             Joyalukkas Strengthens US

                     Footprint with 8th Showroom in

                                               Iselin, New Jersey

            OUR BUREAU
            Iselin, NJ
                oyalukkas,  the  world’s  favourite
                jeweller, celebrated a significant
            Jmilestone with the grand open-
            ing of its eighth showroom in the Unit-
            ed States, located in Iselin, New Jer-
            sey. The inauguration, held on July 11,
            2026, marks a decade of the brand’s
            presence in the USA – a journey that
            began in 2016 and has since grown to
            encompass  eight  showrooms  across
            the country.
                The  new  showroom  at  42  Mar-
            coni Ave, Iselin, NJ was inaugurated
            in the presence of Mayor John E. Mc-
            Cormac, Mayor of Woodbridge Town-
            ship, along with Mr. John Paul Aluk-
            kas, CEO of Joyalukkas Jewellery &
            Ms. Sonia Alukkas, Director, Joyaluk-
            kas Jewellery. The event was attended
            by members of the local community,
            dignitaries,  and  loyal  customers  who
            gathered to celebrate this new chapter
            in the brand’s journey across America.
                Completing a decade of trust in   Mayor John E. McCormac, Mayor of Woodbridge Township, inaugurated the 8th Joyalukkas showroom in Iselin, New Jersey, in presence of Mr.
            the  United  States,  the  Iselin  show-
            room becomes the eighth Joyalukkas              John Paul Alukkas, CEO of Joyalukkas Jewellery, and Ms. Sonia Alukkas, Director, Joyalukkas Jewellery.
            destination in the country, joining ex-
            isting locations in Artesia (California),  Customers can explore exquisite gold   inaugural promotions. Customers   their most cherished celebrations.”
            Naperville  (Illinois),  Dallas  (Texas),  jewelry  ranging  from  classic  designs   can  enjoy  a  flat  30%  off  on  making   Joyalukkas  is  one  of  the  world’s
            Atlanta  (Georgia),  Chicago  (Illinois),  to  contemporary  expressions,  certi-  charges  across  gold,  diamond,  polki   leading  and  most  trusted  jewellery
            and  Edison  (New  Jersey).  This  ex- fied  diamond  collections  featuring  and precious jewellery – a golden op- retailers, with a legacy spanning over
            pansion reflects the brand’s enduring   solitaires,  bridal  sets,  and  everyday  portunity  to  acquire  exquisite  pieces  70  years.  Recognised  as  the  world’s
            commitment  to  serving  the  vibrant  elegance,  alongside  precious  stone  at  exceptional  value.  Additionally,  favourite  jeweller,  the  brand  has  es-
            Indian diaspora and the wider multi- jewelry  in  vibrant  rubies,  emeralds,  assured gifts await on every purchase,  tablished a strong presence across 12
            cultural  community  across  America,  and sapphires. Platinum creations ca- valid until July 19, 2026. The inaugural   countries and 4 continents, with more
            bringing world-class jewelry closer to   ter to those who appreciate modern   offers are valid from July 11 to July 26,  than 190 showrooms serving over 10
            customers who value trust, purity, and   luxury, while grand bridal collections  2026, making this the perfect time for  million customers worldwide.
            timeless design.                  celebrate  life’s  most  significant  mo- the community to experience the bril-  Backed by a team of over 10,000
                The new Iselin showroom has   ments  alongside  contemporary  and   liance of Joyalukkas.         professionals,  the  Joyalukkas  Group
            been thoughtfully designed to offer a  everyday collections designed for the   Mr.  John  Paul  Alukkas,  CEO  has  built  a  diversified  portfolio  that
            premium  shopping  experience.  Fea- modern  wardrobe.  The  thoughtfully  of  Joyalukkas  Jewellery,  said,  “The   includes  jewellery,  money  exchange,
            turing  elegant  interiors,  spacious  dis- designed  showroom  includes  dedi- opening of our Iselin showroom is a  fashion  and  silks,  and  malls.  Re-
            play areas, and dedicated consultation   cated  sections  for  men  and  children,  proud  moment  for  us  as  we  contin- nowned for its certified purity, excep-
            zones, the showroom provides a wel- reflecting Joyalukkas’ commitment to   ue to strengthen our presence in the   tional  craftsmanship,  innovative  de-
            coming  environment  where  custom-  serving every customer’s unique style  United States. New Jersey has a warm   signs, and customer-centric approach,
            ers can explore an extensive range of  and occasion. Every piece reflects Joy- and  vibrant  community,  and  we  are  Joyalukkas is one of the most awarded
            jewelry at their own pace. Every detail  alukkas’ signature standards of purity,  delighted to bring the Joyalukkas ex- and recognised jewellery retail chains
            – from the lighting to the layout – has   design,  and  quality,  backed  by  certi-  perience closer to our customers here.  globally. Built on a foundation of trust,
            been curated to make each visit feel  fied  diamonds,  transparent  pricing  Our commitment remains unchanged   quality,  and  innovation,  the  brand
            special and personalised.         and assured service.             – to offer jewelry of exceptional quality,  continues  to  set  new  benchmarks  in
                Joyalukkas  Iselin  presents  a   To commemorate the launch and   backed by trust and transparency. We   the  jewellery  industry,  bringing  bril-
            comprehensive  selection  of  jewelry,  mark  10  years  in  the  United  States,  look forward to serving customers in   liance and joy to communities across
            catering  to  every  taste  and  occasion.  Joyalukkas Iselin is offering exclusive  Iselin and beyond, and being part of  the world.

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